Although we are headquartered in Spain, our story really begins in the US, when our founder, Jose Luis Rojano was participating in the Boston Marathon in 2012. He discovered that US Marines had a caffeine chewing gum in the survival kits they used for special missions. He was extraordinarily intrigued and sought out to see if the same concept could be applied to other stimulants and supplements.
After conducting several scientific studies, they were able to verify that caffeine consumption through mastication (chewing) is much more effective and instantaneous than consumption through deglutition (swallowing) and digestion (as is customary with most standard supplement products).
This finding, together with an untapped market, created the perfect opportunity to develop a variety of functional chewing gums for the general public.