About WUG

Our journey began in the US during the 2012 Boston Marathon, where our founder, Jose Luis Rojano, discovered caffeine chewing gum in US Marines' survival kits. Intrigued, he explored applying the concept to other stimulants and supplements. Scientific studies confirmed chewing caffeine's effectiveness, inspiring us to develop functional chewing gums for the public.

Our Philosophy

  • Wellness Driven

    At WUG, we respect everyone’s lifestyles and dietary habits. Whether you are dipping your toe in keto-friendly waters, or are a lifelong vegan, our products are clean, all natural, and inclusive to most dietary restrictions. 

    Over the years, we have perfected our formulas so that you can have a great tasting gum made with the highest quality ingredients that are also gluten free, lactose free, vegan & keto friendly, with no added sugars.

  • Scientifically Based

    Finding the right supplement is already hard enough, you should not have to wait to see if it actually does the job. After conducting several scientiIc studies it has been proven that effects of supplements and vitamins through mastication can be felt as soon as 5 minutes after consumption, compared to at least 40 minutes it takes for supplements in other forms (pills, powders, etc.) where your digestive system has to be activated.

  • Growth Focused

    Innovation is in our blood. So much so that we created our own product category. WUG is the Irst company in the world to have successfully developed, patented, and marketed a range of all-natural vegan functional supplements in the form of a chewing gum. 

    However, being the pioneers that we are, it is still not enough for us. We are currently testing and developing a variety of supplements that we hope to bring to you soon.

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We have been awarded several awards by various entities due to our continuous innovation and creation of a new product category world-wide:

  • The Deloitte Generacción Awards: Best Innovative Company (2017)
  • “Actualidad Economica” Magazine: Best Newcomer (2017) Caixa Bank & Grupo Joly: Innovation Award (2017)
  • Andalucía Emprende: Creation Category Award (2017)
  • Caixa Bank and the Spanish Ministry of Economy, Industry, and Competition: Entrepreneur XXI Award (2017)

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